Yes, Google routinely displays meta descriptions on blogs and various types of websites within its search results. Meta descriptions are an integral part of a webpage's HTML coding, providing a concise summary of the page's content. While Google doesn't always strictly adhere to the meta description provided by site owners, it often utilizes this information to present a preview snippet in search engine results pages (SERPs).
The function of a meta description is to offer users a brief overview of what they can expect from a particular webpage. When Google's algorithms crawl and index web pages, they assess the relevance and suitability of the meta description to the user's query. If the search engine deems the meta description pertinent and reflective of the content, it may present it as a snippet in the search results.
Blogs, being a substantial part of online content, greatly benefit from well-optimized meta descriptions. Crafted effectively, these descriptions serve as an opportunity to entice users to click through to the blog post by providing a snapshot of its content, relevance, and potential value to the user's query.
However, Google does not guarantee that the meta description provided by the website owner will always be displayed verbatim. There are instances where Google generates its own snippets based on the user's query or content from the page that it deems more relevant to the search intent. Yet, having a well-crafted meta description significantly increases the probability that it will be used as the snippet displayed in the search results.
The importance of well-optimized meta descriptions for blogs cannot be overstated. An engaging, informative, and accurately crafted meta description can positively impact the click-through rate from search results, ultimately enhancing the visibility, organic traffic, and overall performance of a blog or website.
Therefore, while Google may not consistently show the exact meta description provided, optimizing these descriptions remains a critical aspect of content strategy for blogs, aiding in attracting user attention, increasing click-through rates, and ultimately improving the overall search engine performance of the blog content.